The Conference is introduced and moderated by Cristina Angelucci, Editor-in-Chief, Licensing Magazine, Italy
Opening Keynote Interview – The Metaverse for Kids and Young Adults. How its Development is Impacting the Licensing Market
A look at how the Metaverse is influencing kids’ content. What’s special about the virtual evolution of kids’ content? A broad introductory overview by one of the world’s top international children’s content experts.
David Kleeman, SVP Global Trends, Dubit Limited
How to build a Metaverse and how to make brands dialogue in this virtual space
What is the Metaverse? How does it work? What are the implications, opportunities and digital development trends for a brand taking on a second life in the Metaverse? What sort of dissemination does the Metaverse have among the different generations? Together with sector specialists, we will try and answer some of these questions.
Neil Haldar, VP of Publishing, Streamline Mediagroup, USA
Emma Chiu, Global Director, Wunderman Thompson Intelligence, USA
Digital Consumer Behaviour of Children and their Families
The Insights Family, an international research firm specializing in digital consumer behaviour among children and households, will provide an insightful look at digital consumer trends among children and their families in the era of virtual reality and the metaverse.
Matt Smith, Insights Manager, The Insights Family, UK
Brands Best Practices
Brands and properties are increasingly adopting a two-fold digital dimension, especially with NFT (Non-Fungible Token)-based projects. This session will examine the most recent initiatives developed by international licensing players.
Anna Campistol, Head of Digital Business, DeAPlaneta Entertainment
Andrea Ziella, Head of Marketing and Digital Mattel Italy, Italia
Closing Address. The Metaverse for Kids. The Kartoon Channel Case!
This spring will see one of the most popular kids’ and teens’ OTT platforms rollout a new form of entertainment: the Kartoon Channel! Kidaverse, a real revolution in content for children and young adults that has evolved the traditional cartoon into an immersive metaversal experience for the young. Is this how Kids Entertainment will develop? We’ll be talking with people directly involved with this new platform.
Jon Ollwerther, President, Kartoon Channel! & EVP, Business Development, Genius Brands International
Exclusive pre-recorded special video content are available in the Reserved Area.
NFTs and their implications for intellectual-property protection
What are the legal implications of NFTs when it comes to intellectual-property protection and contractual agreements covering a brand’s digital development? After a short introduction on general legal issues around NFTs, the speaker will deal with questions like the risk of counterfeit and the legal management of brand digital development.
Francesca Perri, Partner, Tonucci & Partners