Focus on Chinese Market

For some years now BCBF has been building important connections with China, with which it has established fruitful partnerships, first and foremost, the co-organisation of the China Shanghai International Children’s Book Fair (CCBF). BCBF’s engagement of Chinese publishers continues this year with an important initiative: China, Market of Focus is set to involve more than 100 exhibitors and is among the highlights of the 2024 programme.

Another important new feature this year is Chinese Excellence in Children’s Illustration. Organised by BCBF/BolognaFiere, China South Publishing & MediaGroup and Sidee Cultural Communication with the collaboration of China Publishers, the initiative aims to showcase the best contemporary Chinese illustrators. The works of the winners and finalists – a total of 90 illustrations – will be displayed at the Fair in the exhibition, inaugurated with the “Opening Ceremony of Chinese Excellence in Children’s Illustration 2024 Exhibition” (8 April, Illustrators Cafè, 1.30-2.30 pm).     

Once again ample space will be devoted this year to an analysis of the Chinese publishing industry, starting with “Data Release and Case Analysis of the Chinese Children’s Book Market” (8 April, Authors Café, 3.30-4.20 pm), organised by China Publishers.

These events will be complemented by a structured programme of initiatives in the meeting area of the large collective Chinese stand (Hall 26).