OPENING INTERVIEW: METAVERSE CONTENT FOR CHILDREN. ROBLOX SUCCESS STORY
Together with one of the leading experts in media content for children, with more than 35 years’ experience in the industry, we will take an in-depth look at the latest challenges related to new content delivery platforms, such as the much-discussed Metaverse. What does it mean when it comes to children's content? Why is Roblox considered an excellent Best Practice in the industry? And what next developments can we expect in children’s engagement tools?
David Kleeman, Senior Vice President Global Trends, Dubit, USA
FROM DIGITAL TO CONSUMER PRODUCTS
What is the real strength of digital-first content? Why are they increasingly dominating the children's content market? Where does their strength come from and how do they make a difference? And what are the further challenges in the children and youth-friendly digital system? And what evolutions for consumer products?
Francesca Romana Gianesin, Head of Europe, Middle East, Africa, Australia New Zealand and Asia Pacific, Moonbug Entertainment, UK
Susie Jaramillo, President & Chief Creative Officer, Encantos, USA
Ben Roberts, Content Director EMEA, License Global, UK
How to Build and Adapt Your Brand to be Successful in the Digital Landscape
The digital landscape continues to evolve, and as a result, kids and teens’ media consumption is becoming increasingly fragmented. Kids and teens today are digital natives and are in control of what, where, and when they access digital content and communicate. Navigating the digital ecosystem successfully can be extremely difficult. Therefore, tailoring and adapting your brand to cater for the ever-changing attitudes, behaviours, and consumption patterns of kids, teens, parents, and families has never been more important in today’s digital landscape.
Rachel Bardill, Senior Vice President, The Insights Family, UK
Following the release (last year) of the first children’s metaverse combined to an entertainment content platform, Kartoon Channel has just launched its first AI-generated children’s series, Kidaverse Fast Facts, utilizing OpenAI’s ChatGPT, among other AI technologies.
How metaverse and AI are shaping the “new” way children interact with their favorite brands? How will this impact on the production of content for children? Let’s discuss these topics and everything around with an industry protagonist, who has a pioneering vision on the near future of kids’ entertainment.
Paul Robinson, President, Kartoon Channel Worldwide, UK