Braw CrossMedia 2027 Regulations

ART. 1 – AIM OF THE AWARD

Now in their seventh edition, the 2027 BolognaRagazzi CrossMedia Awards – organised by BolognaFiere as part of the Bologna Children’s Book Fair – recognises the best crossmedia projects for children and young adults. In a publishing landscape that is increasingly oriented towards developing and harnessing the full potential of intellectual property, the award acknowledges the stories that have been able to expand onto various media, with a particular emphasis on the concept of the book as a key to access a narrative universe.

The Award is free to enter and is open to publishers, owners of IP (Intellectual Property), developers/producers, authors and others involved in bringing the project to fruition.

The awards are divided into three categories.

  1. Book-to-Media. The International Jury of the BolognaRagazzi CrossMedia Awards will identify crossmedia narrative projects that have convincingly succeeded in migrating, intersecting or expanding onto television or cinema screens, video game consoles, mobile devices, smart speakers, immersive installations or other media. The book must be central to the development of the wider narrative universe created by the overall project.
  2. Transmedia Evolution. The Jury will identify the IP adjudged to have built an extended, coherent and expanding narrative universe in which every medium adds new meanings and perspectives in a way that moves beyond the logic of mere content adaptation.
  3. Digital Reading Experiences. The Jury will identify projects that have managed to transfer the reading experience of children and young adults onto digital media in a convincing and original way through applications, reading platforms, content libraries or digital publishing series.

The International Jury will award one Prize for each of the three categories from among the works submitted. The Jury may also award Special Mentions.


ART. 2 – REQUIREMENTS

1. Book-to-Media

The project must have been based on a book, novel, picture book, play or graphic novel intended for readers ranging from early readers to young adults. The adaptations and expansions onto other media must have been published or released for the first time between 1 January 2024 and 31 December 2026.

The development of the overall project across different media will be one of the criteria on which the Jury bases its assessment. The following categories of adaptation and expansion may be considered:

  • Film
  • TV series
  • Apps (mobile, AR, VR…)
  • Video games (mobile, console, PC and browser)
  • Web platforms
  • Podcasts
  • Audio content for smart speakers
  • Webtoons
  • Immersive and interactive installations
  • Social writing platforms

2. Transmedia Evolution

This category is dedicated to intellectual properties conceived from the outset as complex narrative ecosystems in which each medium offers new perspectives and contributes original and complementary content to the story. Projects must include at least one adaptation or expansion published or released for the first time between 1 January 2024 and 31 December 2026.

The following types of adaptation and expansion will be considered by the Jury when assessing the richness, coherence and structure of the narrative universe:

  • Books
  • Film
  • TV series
  • Apps (mobile, AR, VR…)
  • Video games (mobile, console, PC and browser)
  • Web platforms
  • Podcasts
  • Audio content for smart speakers
  • Webtoons
  • Immersive and interactive installations
  • Social writing platforms

3. Digital Reading Experiences

Digital reading experiences for early readers and young adults must be made available through digital reading platforms, content libraries, applications or digital publishing series. They must have been first published, or include new content published, between 1 January 2024 and 31 December 2026.

Participation in the Award implies full acceptance of these Regulations.


ART. 3 – WORKS FOR SUBMISSION

Applicants may submit one or more entries.


ART. 4 – APPLICATION FORM

Application Forms to enter the Competition, available online on the event website, must be completed and submitted no later than 1 February 2027.

Candidates may be requested to provide additional material to enable the Jury to carry out a more thorough assessment of the submitted works and to select the winners and Special Mentions.

Applicants are advised to read the online Application Form carefully and check all the materials required to complete their submission.


ART. 5 – THE JURY

All works admitted to the Competition will be submitted to the final and irrevocable judgement of an International Jury composed of experts in children's literature, interactive and graphic design, new media, video games, cinema and television.

The Jury reserves the right, where deemed appropriate, to transfer an entry from one category to another.


ART. 6 – RIGHTS OF BOLOGNAFIERE

Applicants, as the exclusive owners of the shortlisted titles or as subjects duly authorised by the exclusive owners, grant BolognaFiere the non-exclusive right to:

  • reproduce the titles accepted for the Competition on posters, leaflets, other printed materials and online communication relating to the Bologna Children's Book Fair;
  • use, in any form, including separately and through third parties for any purpose whatsoever, reproductions of the titles accepted for the Competition in the official catalogue and in other Bologna Children's Book Fair publications, provided that the names of the author, publisher and all other rights holders are duly acknowledged;
  • reproduce, in whole or in part, the submitted and accepted works.

BolognaFiere declines any liability for errors or omissions.


ART. 7 – THE AWARD AND ACKNOWLEDGEMENTS

The Book-to-Media Award will be presented to the applicant.

The Transmedia Evolution Award will be presented jointly to the applicant and the IP owner.

The Digital Reading Experiences Award will be presented jointly to the applicant and the publisher/owner of the platform, application or publishing series.


ART. 8 – CANCELLATION OR CHANGES TO THE COMPETITION

BolognaFiere reserves the right, at its sole discretion, to cancel the Award or amend the dates of the Competition without any compensation being due to participants.


ART. 9 – NATURE OF THE COMPETITION

The Competition governed by these Regulations falls within the exemptions provided for under Article 6 of Italian Presidential Decree No. 430 of 26 October 2001.


ART. 10 – ITALIAN JURISDICTION AND COMPETENT COURT OF LAW

Relations between Competition participants and BolognaFiere shall be governed by Italian law. Any dispute arising from these Regulations shall be subject to the jurisdiction of the Italian judicial authorities, with the Court of Bologna having exclusive jurisdiction.


ART. 11 – FINAL CLAUSE

Participation in the Competition and the use of the Award and any acknowledgements are entirely free of charge and do not entail any obligation or commitment of any kind other than compliance with the conditions set out in these Regulations.