Audio @BolognaBookPlus

With audio continuing to be one of the fastest-growing formats in global publishing, this year’s Audio Forum’s programme will examine how technology, creativity, and commercial realities are reshaping how stories are produced, distributed, and consumed. The Audio Forum 2026 is proudly sponsored by ElevenLabs, Bookwireand Zebralution, whose continued support highlights the growing importance of innovation, accessibility, and scalability in audio publishing.
  
The Audio Forum has become a stalwart in the content offering, offering talks, debate and inspiration on this important and buoyant aspect of the industry. It takes place Wednesday 15 April 2026 in the BolognaBookPlus Theatre.


AUDIO FORUM 15 APRIL 2026

Programme Highlights

In Conversation with Duncan Bruce, Spotify
A keynote conversation offering insight into the platform’s approach to audio growth, audience engagement, and the future of spoken-word content.

Tech & Innovation within Audio
From marketing and reach to processes and screenless devices to sonic superworlds, this session explores the continued revenue growth of audio through the lens of technological advancement. Panellists will discuss how innovation is shifting consumption habits, experiential expectations, and methods of audio creation.

Reaching Reluctant Readers via Audiobooks
Is the audiobook a ready-made bridge to reach reluctant readers? In the UK’s National Year of Reading, this panel examines how publishers can use audio to engage everyone from disinclined children to time-poor adults, expanding access to great books across formats.

Creativity vs Affordability
New and mature markets have different ears and different needs. This international panel places actors and AI in direct conversation, addressing creative ambition alongside the demands for speed, availability, and affordability in a global audio market.

image

AUDIO FORUM 15 April 2026 Programme

14:00 Introduction and welcome

  • Jack Thomas, Guest Director BolognaBookPlus (UK)
  • Nathan Hull, Chief Strategy Officer, Beat Technology (Norway)

14:10 In Conversation with …

  • Duncan Bruce, Spotify (Sweden)
  • Nathan Hull, Chief Strategy Officer, Beat Technology (Norway)

14:40 Tech & innovation within audio

  • Richard Addis, Dolby, (UK)
  • Ben Drury, Yoto (UK)
  • Adam Fritz, Pozotron, (Canada)
  • Dayella Rademaker, Fluister (NL) 

15:20 Break

15:30 Unlocking Audiobook Potential in the Age of AI

  • Madeline Shue, ElevenLabs, Norway

15:40 Reaching reluctant readers via audiobooks

  • André Calgaro, Narratix (BR)
  • Barbara Knabe, Audible (DE)
  • Becca Souster, Macmillan (UK)
  • Bruno Giancarli, AIE ( Italy)
  • Moderator: Ed Nawotka, Publishers Weekly,(USA)

16:10  Scaling Audio: the Catalogue Growth Opportunity

  • Videl Bar-Kar, Bookwire

16:20 Creativity vs Affordability

  • Mathilde Davignon, Madrigal (FR)
  • Robin Lai, Jim Marshall Media (USA)
  • Madeline Shue, ElevenLabs (USA)
  • Rain Siemer, Rahva Raamat (EE)
  • Moderator: Jessica Barnfield, Zebralution, UK

16:50 final remarks

  • Nathan Hull, Chief Strategy Officer, Beat Technology (Norway)

17:00 Networking Drinks Reception

With thanks to sponsors:
Bookwire Zebralution ElevenLabs

    

Speakers

BACK