AI @BolognaBookPlus

Artificial Intelligence is transforming the publishing industry, reshaping how books are written, edited, marketed, and distributed.

Publishers are also using AI to analyse market trends, predict bestselling genres, and tailor content to reader preferences, which arguably will lead to a more data-driven approach to book production.

The annual AI Summit has become one of the big attractions at BolognaBookPlus.

Created in partnership with Shimmr AI, 2027 will see the third edition of this important event, free for all exhibitors and visitors.


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AI Summit, 14 April 2026 - BolognaBookPlus Theatre

09:30 Welcome and Keynote
AI as the New Apex of Human Creativity Nadim Sadek, Founder & CEO of Shimmr AI and author of “Shimmer, don’t Shake” and “Quiver, don’t Quake”, two best-selling guides on AI, UK.

09:50 Creation: Agentic Systems Across the Publishing Workflow
Moderator: Searsha Sadek, Chief Product Officer, Shimmr AI, UK; Sara Lloyd, Group Communications Director & Global AI Lead at Pan Macmillan, UK; Njål Hansen, Founder & CEO, Beat Technology, Norway; Mauro Morellini, CEO at Morellini Editore, Italy, manager of Extended Book, partner in Punto Media, councilor Gruppo Varia, and member of Commission for Innovation.

10:20 Predictive Publishing: How Data is Rewriting Decision-Making
Moderator: Samir Patil, Founder and CEO Scroll Media Inc. India; Gavin Marcus, CEO & Co Founder, Storywise, Israel; Arsim Shillova, CEO, Libraro, UK; Rishiraj Chowdhury, Co-Founder & CEO, Quantifiction, India, US.

10:50 Curating Truth: Publishing’s Responsibility in the Age of AI-Generated Content
Senja Požar, Managing Editor, JAISD & International Projects Coordinator, IRCAI (International Research Centre on Artificial Intelligence under the auspices of UNESCO) Slovenia, in conversation with Nadim Sadek.

11:10 Control, Compensation & Creative Rights in the Age of AI  
Moderator: Regina Brooks, CEO of Serendipity Literary Agency | President of the Association of American Literary Agents | Producer of People of Publishing Conference | Publisher | Author | Publishers Weekly Notables 2024, US; Piero Attanasio, AIE, Member IPA Copyright Policy Committee, Italy; Rafal Kosik, BolognaBookPlus Author Ambassador; Friederike Fuxen, Rights Manager, dp DIGITAL, Germany.

11:40 Closing Keynote Series - Leadership Conversations: The Business of Intelligent Creativity
Paul Kelly, CEO, DK, UK with Emma House, CEO, Oreham Group, UK; Mary McAveney, President & CEO, Abrams Books, USA with Edward Nawotka, Senior News & International Editor, Publishers Weekly, USA.
 
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