Audio @BolognaBookPlus

With audio continuing to be one of the fastest-growing formats in global publishing, this year’s Audio Forum’s programme will examine how technology, creativity, and commercial realities are reshaping how stories are produced, distributed, and consumed. The Audio Forum 2026 is proudly sponsored by ElevenLabs, Bookwire, and Zebralution, whose continued support highlights the growing importance of innovation, accessibility, and scalability in audio publishing.

The Audio Forum has become a stalwart in the content offering, offering talks, debate and inspiration on this important and buoyant aspect of the industry. It takes place Wednesday 15 April 2026 in the BolognaBookPlus Theatre.

AUDIO FORUM 15 APRIL 2026

Programme Highlights

In Conversation with Duncan Bruce, Spotify
A keynote conversation offering insight into the platform’s approach to audio growth, audience engagement, and the future of spoken-word content.

Tech & Innovation within Audio
From marketing and reach to processes and screenless devices to sonic superworlds, this session explores the continued revenue growth of audio through the lens of technological advancement. Panellists will discuss how innovation is shifting consumption habits, experiential expectations, and methods of audio creation.

Reaching Reluctant Readers via Audiobooks
Is the audiobook a ready-made bridge to reach reluctant readers? In the UK’s National Year of Reading, this panel examines how publishers can use audio to engage everyone from disinclined children to time-poor adults, expanding access to great books across formats.

Creativity vs Affordability
New and mature markets have different ears and different needs. This international panel places actors and AI in direct conversation, addressing creative ambition alongside the demands for speed, availability, and affordability in a global audio market.

Confirmed speakers include:

Duncan Bruce, Director of Partnerships & Licensing for audiobooks, Spotify
Madeline Shue, Head of Publisher Partnerships, ElevenLabs
Ben Drury, CEO and Co-Founder, Yoto
Mathilde Davignon, Head of Audio, Gallimard
Barbara Knabe, Head of Content Acquisition, EU and LatAm, Audible
Richard Addis, Music, Podcast and Audiobook Partnerships, Dolby EU
Robin Lai, SVP - Custom Shop, John Marshall Media
Becca Souster, Head of Audio Sales and Strategy, Pan Macmillan