Licensing Business Lounge

The Bologna Licensing Trade Fair/Kids is much more than a traditional exhibition — it is a living, thriving ecosystem where content, brands and business opportunities collide. This year, the fair is bigger and bolder than ever, with over 70 exhibitors and the launch of a brand-new Toy Zone bringing fresh energy to the pavilion.

The partnership with Play – Festival del Gioco has given rise to the Play Trade zone, pushing the fair's boundaries even further into the world of gaming and play. This allows new companies in the toy field to attend the show for the very first time as exhibitors, creating unique connections with the world of content, licensing, publishing and beyond.

Right at the heart of it all is the Licensing Business Lounge — an exclusive space built for one purpose: making licensing business happen. More than a meeting point, it is where the right connections take shape.

Exhibitors registered with the Licensing Business Lounge are listed in the Exhibitors Catalogue and enjoy a full suite of services: a reception secretariat, meeting schedule management, a choice of spatial configurations during the fair, and cloakroom and bar service.

Registered companies can opt for a dedicated business area — a table, four chairs and a customisable panel equipped with product-display shelves, offering a polished and practical setup to put their brands in the spotlight.

The Licensing Business Lounge is the ideal option for companies who aim to take the most from Bologna without facing the exhibition costs and using the opportunities of our show in a dynamic and cost-effective way.