Narratè® is an original “beverage design” editorial for- mat born in Italy and consisting of a short story associ- ated with a tea or herbal tea bag, whose reading time co- incides with that of infusion: 5 minutes. Our deconstructed publishing house selects and manages the best suppliers who cooperate on the production of Narratè® in Italy. We adopt a “design-driven” model, i.e. making innovative strategic choices originating from creative processes rather than from market principles.
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