Philippe Guinaudeau founded The BrandTrends Group, unique, multi-country provider of marketing research, focusing on brand, lifestyle, consumer behavioral and attitudinal trends, with a particular focus on children, youth, and families. With offices in Dubai, Guinaudeau has a unique global analytical perspective.
Guinaudeau has more than 31 years of marketing and analytics experience, and offers expert insight into understanding the durable goods markets worldwide, analyzing the retail landscape, understanding competition, consumer behavior and the brand line architecture, and strategy planning to help clients achieve the best results.
Prior to founding The BrandTrends Group (previously Kidz Global), Philippe was a Director of The NPD Group Inc, the leading global provider of consumer and retail information for a wide range of industries. He started as a Durable Goods Consultant at AC Nielsen prior to joining NPD.
He has lived on three continents and travels the world extensively, living and breathing the international marketplace. Guinaudeau also has extensive experience in the toys and games, licensing and entertainment industries, with a particular emphasis in the North American, European, Australian, Latin American and Asian markets. Widely regarded as a leading authority in his field, Guinaudeau is regularly asked to speak at industry events.