Category: BEST PRESCHOOL LICENSING PROJECT
Winner: OVERALL LICENSING PLAN
Brand: Baby Shark
Licensor: Paramount
Motivation: For its very creative range of products, with bright, playful and engaging designs.
Category: BEST KIDS LICENSING PROJECT
Winner: POSTE ITALIANE FOR THE POKÉMON COMPANY INTERNATIONAL
Brand: Pokémon
Licensor: The Pokémon Company International
Partner: Poste Italiane
Motivation: For the original mix of very well established brands together in a new world that valorize the property
Category: BEST TEEN LICENSING PROJECT
Winner: Peanuts
Brand: Peanuts
Licensor: WildBrain Cplg
Motivation: For the wide range of diverse products while keeping high quality of products that teens can relate to
Category: BEST ADULT LICENSING PROJECT
Winner: CLEMENTONI FOR LIFE
Brand: Life
Licensor: Meredith
Agent: Maurizio Distefano The Evolution of Licensing
Partner: Clementoni
Motivation: For its distinct design that creates branding for a challenging product with its iconic images
Category: BEST RETAIL PROJECT
Winner: ADOPT FOR MONSIEUR MADAME
Brand: Mr Men Little Miss
Licensor: Sanrio
Partner: Adopt
Motivation: For the very original line of products, unexpected designs, and great appeal to a broad target
Category: BEST KIDS AND TEENS FASHION PROJECT
Winner: IDO FOR EMOJI
Brand: Emoji
Licensor: The Emoji Company
Agent: WildBrain Cplg
Partner: IDO
Motivaztion: For the great useage of brand assets within categories that are relevant to the brand
Category: BEST ADULT FASHION PROJECT
Winner: BENETTON FOR LIFE
Brand: Life
Licensor: Meredith
Agent: Maurizio Distefano The Evolution of Licensing
Partner: Benetton
Motivation: For the well executed collection and campaign with a high quality coverage of all sectors
Category: PROPERTY OF THE YEAR
Winner: BABY SHARK
Brand: Baby Shark
Licensor: Paramount
Motivation: For the very impressive expansion across many platforms and industries to keep fresh with kids trends
Category: BEST LICENSED PUBLISHING PROJECT
Winner NINA & OLGA PUBLISHING PROGRAMME
Brand: Nina & Olga
Licensor: Enanimation
Partner: Mondadori
Motivation: For the publishing development with a diverse range of products and content.
Category BEST LICENSED KIOSK PRODUCT
Winner: WORLD OF CRAFTS
Brand: Playmobil
Licensor: Playmobil
Partner: De Agostini Publishing
Motivation: For the toy's edutainment value, with great playability potential
Category: BEST LICENSED PROMOTION/LOYALTY CAMPAIGN
Winner MCDONALD’S HAPPY MEAL PROMOTION “SCHLEICH”
Brand: Schleich Toys
Licensor: Schleich
Partner: Creata
Motivation: For the way they have connected the promotion initiative back to nature and for the excellent range of products