2022 Winners

 

Category: BEST PRESCHOOL LICENSING PROJECT

Winner: OVERALL LICENSING PLAN

Brand: Baby Shark
Licensor: Paramount

Motivation: For its very creative range of products, with bright, playful and engaging designs. 

 

Category: BEST KIDS LICENSING PROJECT 

Winner: POSTE ITALIANE FOR THE POKÉMON COMPANY INTERNATIONAL

Brand: Pokémon
Licensor: The Pokémon Company International
Partner: Poste Italiane

Motivation: For the original mix of very well established brands together in a new world that valorize the property

 

Category: BEST TEEN LICENSING PROJECT

Winner: Peanuts

Brand: Peanuts
Licensor: WildBrain Cplg

Motivation: For the wide range of diverse products while keeping high quality of products that teens can relate to

 

Category: BEST ADULT LICENSING PROJECT

Winner: CLEMENTONI FOR LIFE

Brand: Life
Licensor: Meredith
Agent: Maurizio Distefano The Evolution of Licensing
Partner: Clementoni

Motivation: For its distinct design that creates branding for a challenging product with its iconic images

 

Category: BEST RETAIL PROJECT

Winner: ADOPT FOR MONSIEUR MADAME

Brand: Mr Men Little Miss
Licensor: Sanrio
Partner: Adopt

Motivation: For the very original line of products, unexpected designs, and great appeal to a broad target

 

Category: BEST KIDS AND TEENS FASHION PROJECT

Winner: IDO FOR EMOJI

Brand: Emoji
Licensor: The Emoji Company
Agent: WildBrain Cplg
Partner: IDO

Motivaztion: For the great useage of brand assets within categories that are relevant to the brand

 

 

Category: BEST ADULT FASHION PROJECT

Winner: BENETTON FOR LIFE

Brand: Life
Licensor: Meredith
Agent: Maurizio Distefano The Evolution of Licensing
Partner: Benetton

Motivation: For the well executed collection and campaign with a high quality coverage of all sectors

 

Category: PROPERTY OF THE YEAR

Winner: BABY SHARK

Brand: Baby Shark
Licensor: Paramount

Motivation: For the very impressive expansion across many platforms and industries to keep fresh with kids trends

 

Category: BEST LICENSED PUBLISHING PROJECT

Winner NINA & OLGA PUBLISHING PROGRAMME

Brand: Nina & Olga
Licensor: Enanimation
Partner: Mondadori

Motivation: For the publishing development with a diverse range of products and content.

 

Category BEST LICENSED KIOSK PRODUCT

Winner: WORLD OF CRAFTS

Brand: Playmobil
Licensor: Playmobil
Partner: De Agostini Publishing

Motivation: For the toy's edutainment value, with great playability potential 

 

Category: BEST LICENSED PROMOTION/LOYALTY CAMPAIGN

Winner MCDONALD’S HAPPY MEAL PROMOTION “SCHLEICH”

Brand: Schleich Toys
Licensor: Schleich
Partner: Creata

Motivation: For the way they have connected the promotion initiative back to nature and for the excellent range of products 

 

BACK