Cecilia Padula has a long experience in the television, media and entertainment business having worked for several important media companies, where she took care of the content area following productions, acquisitions and programming. Her career in the media industry began in Multitematique (Canal +) to continue in Jetix, Turner (Warner Media Group) and Boing Spa. During her course, Cecilia followed important startups such as the launch of the Kids Channel Cartoonito (in Italy a joint venture between Tuner and Mediaset), which has become shortly the reference point for preschool audience on FTA channels in Italy, and that of GXT (Jetix srl) for the young adults audience.
She joined Viacom Italia on 2016. Since then, Cecilia has dealt with all the editorial activities of the Kids Channels (Nickelodeon, Nick Jr and Teen Nick) and Mtv brands until she has become responsible for the development and coordination of programming strategy of all the ViacomCBS Italia channels’ brands, including Super!, the FTA children’s channel for children 4-14, the latest group’s acquisition.
Starting from January 2022 Cecilia is VP Kids & Family Brand South Europe, Middle East and Africa for Paramout Global.