Elisa Salamini promotes culture and digital literacy for adults and children through the organization and portal Mamamò (awarded as Best Digital Project, Premio Andersen 2018). As a journalist, she worked for 10 years at Virgilio.it. In 2017, with Roberta Franceschetti, she founded ContentMakers, an agency which develops crossmedia projects for children and offers training for parents and teachers on the topics of media literacy. She is co-author of the animated series Meteoheroes, the first environmental-themed cartoon (produced by Icona Clima and Mondo.tv). She is author of YouTuber - Manuale per aspiranti creator (Editoriale Scienza) and Educare ai nuovi media (Pearson Academy).