2020 WINNERS
Category: BEST PRESCHOOL LICENSING PROJECT
Winner: CAPSULE COLLECTION CHICCO MIRACULOUS
Brand: Miraculous Ladybug
Licensor: Zag Studio
Agent: Planeta Junior
Partner: Artsana e Leolandia
Motivation: For the excellent execution of the project in its entire development, from the quality of the capsule collection to the visual merchandising, from the communication plan to the promotion in the store, in addition to the high profile of the partners involved
Category: BEST KIDS LICENSING PROJECT FOR GIRLS
Winner: BARBIE BY FILIPPO LATERZA FOR ORIGINAL MARINES
Brand: Barbie
Licensor: Mattel
Agent: Victoria Licensing & Marketing
Partner: Original Marines, Filippo Laterza
Motivation: For the perfect combination of elegance, high quality and brand values. A modern, captivating and well blended project
Category: BEST KIDS LICENSING PROJECT FOR BOYS
Winner: NERF FOR SCARPE & SCARPE E SCARPAMONDO
Brand: Nerf
Licensor: Hasbro
Partner: Easy Shoes, Scarpe & Scarpe, Scarpamondo
Motivation: For the perfect combination of elegance, high quality and brand values. A modern, captivating and well blended project
Category: BEST TEEN LICENSING PROGRAM
Winner: DRAGON BALL
Brand: Dragon Ball
Licensor: Toei Animation
Agent: Starbright
Motivation: For the ability to regenerate the brand and to adapt its values with the iconicity of the consumer products and collections made
Category: BEST ADULT LICENSING PROJECT
Winner: CIOCCOLATO ZAINI FOR BARBIE
Brand: Barbie
Licensor: Mattel
Agent: Victoria Licensing & Marketing
Partner: Zaini
Motivation: For the beauty and quality of a celebratory product in the food category, for the synthesis of craftsmanship, high quality, branding, communication and integrated marketing on several levels
Category: BEST RETAIL LICENSING PROJECT
Winner: MTV FOR AW LAB
Brand: MTV
Licensor: Viacom CBS
Partner: AW LAB
Motivation: For its innovation in product development, brand declination and for the creation of original visual merchandising and a rich media and social campaign
Category: BEST KIDS LICENSED FASHION PROJECT
Winner: PINK PANTHER FOR MONNALISA
Brand: Pink Panther
Licensor: MGM (Metro Goldwyn Mayer)
Agent: WildBrain CPLG
Partner: Monnalisa
Motivation: For the excellent performance of the capsule collection and the mix between quality, product exposure and re-interpretation of the brand
Category: BEST ADULT LICENSED FASHION PROJECT
Winner: LA CASA DE PAPEL FOR DIESEL
Brand: La Casa di Carta (La Casa de Papel)
Licensor: Netflix
Agent: CAA - GBG
Partner: Diesel
Motivation: For having conceived and realized an extremely innovative, gritty project and for having kept a great consistency between the products developed, the visual merchandising, the communication and the spirit of the TV series
Category: PROPERTY OF THE YEAR
Winner: BING
Brand: Bing
Licensor: Acamar Films
Agent: MDL (Maurizio Distefano Licensing)
Motivation: For the complexity and extension of the licensing program, the variety and quality of the products done and the great success of the property
Category: PROPERTY OF THE YEAR
Special Mention: BARBIE
Brand: Barbie
Licensor: Mattel
Agent: Victoria Licensing & Marketing
Motivation: For having been able to develop innovative, original and transversal licensing projects, enhancing the value of the brand and its strength on the occasion of an important year such as its 60th anniversary
Category: BEST KIOSK PROJECT
Winner: DeAGOSTINI GEO RANGER
Brand: Geo Ranger
Licensor: De Agostini
Motivation: For having conceived and created a complex and educational product for newsstand channel, without losing the taste for adventure and maintaining an attractive tone
Category: BEST LICENSED PUBLISHING PROJECT
Winner: GAPCHINSKA FOR MALIA EDIZIONI
Brand: Gapchinska
Licensor: Eugenia Gapchinska
Agent: MDL (Maurizio Distefano Licensing)
Partner: Malia Edizioni
Motivation: For the beauty of the books, suitable for multiple targets, the artist's skill, together with the publisher's ability to decline the illustrations on a line of original and transversal products
2019 WINNERS
Category: PRESCHOOL
Brand LOL SURPRISE, represented by CPLG
Project: LOL SURPRISE BY PRÉNATAL
Motivation: For the development of a wide range of high-quality products with an excellent pre-school partner and for the in-store and showcase dressing.
Category: KIDS - TARGET GIRLS
Brand BARBIE, represented by VICTORIA LICENSING AND MARKETING FOR MATTEL
Project BARBIE BY ORIGINAL MARINES
Motivation: For the broad sweep of the project, the synergy achieved with the licensee partner, the communication programme, and the successful in-store initiatives that attracted many young fans of the brand.
Category: KIDS – TARGET BOYS
Brand Pokémon, by The Pokémon Company International
Project Pokémon by Geox
Motivation: For an innovative project and coordinated programme at points of sale that focused attention on both the product and the brand.
Category: TEENS
Brand MY LITTLE PONY, by HASBRO
Project MY LITTLE PONY BY TEZENIS
Motivation: A new design proposal for a great classic, opening up to a new teen public. Skilfully developed, the new project was successfully rolled out at partner points of sale.
Category: ADULTS
Brand PANTONE, represented by STARBRIGHT LICENSING
Project PANTONE BY EGAN
Motivation: An original idea masterfully delivered. This restrained product line fits perfectly with the brand identity.
Category: SPECIAL AWARD RETAIL
Brand PHOTO ARK, by NATIONAL GEOGRAPHIC
Project PHOTO ARK BY CITY LIFE
Motivation: For involving partners up to project execution, transforming the campaign into an extraordinary installation that brilliantly captured the essence of the National Geographic brand and triggered exceptional public participation.
Category: SPECIAL AWARD FASHION KIDS
Brand MIRACULOUS, represented by PLANETA JUNIOR
Project MIRACULOUS by GUESS
Motivation: For the ability to combine an entertainment property and appeal to kids without resorting to stereotypes but picking up on the target’s new requirements.
Category: SPECIAL AWARD FASHION ADULT
Brand RICK AND MORTY, by TURNER
Project RICK AND MORTY BY DIADORA
Motivation: A top-quality product in tune with an entertainment-loving adult target that preserves the identities of both brands.
Category: SPECIAL AWARDS PROPERTY OF THE YEAR
Brand LOL SURPRISE, represented in 2018 by CPLG
Motivation: Undeniably one of the most influential properties in Italy with a wide range of products thanks to the excellent work of the reference agency.
Category: BEST PROMOTION AND LOYALTY CAMPAIGN
Brand GERONIMO STILTON, by ATLANTYCA ENTERTAINMENT
Project GERONIMO STILTON by CONAD
Motivation: For involving kids, tweens and schools in an awareness-raising campaign that will trigger other impactful projects.
Category: BEST LICENSED KIOSK PRODUCT
Brand HATCHIES, by PEA & PROMOPLAST
Motivation: A carefully planned, refreshingly original collectable series. Neutral Gender suits all young consumer targets.