Seminars @BBPlus

BBPlus 2023 will offer again an insightful seminar programme, covering all the current topics, challenges and opportunities facing the book world.
Themes include inclusivity, artificial intelligence, accessibility, bookselling, publishing’s future, illustration and innovation. These concise 45 minute sessions will inspire, inform and enthuse.

MONDAY 06/03/2023

10:30- 11:15  Accessible Books and Where to Find Them

New technologies and the adoption of standards allow publishers to create digital publications accessible since the first publication, the so-called Born accessible publications. Complex layout books, as children’s books, require specific knowledge to achieve this goal. Thanks to the participation of international experts working in the field, the seminar will provide an insight on the opportunities and the challenges for the companies working in this market segment. Arease covered include: European Accessibility Act and children’s books, what is it required; fixed layout children’s books: dream or reality, one of the first international case studies, and image descriptions: how to provide meaningful descriptions for different categories of images (photos, infographics, schemes, graphs).

Gregorio Pellegrino, Chief Accessibility Officer, Fondazione LIA.

Fondazione LIA, in the framework of ALDUS UP, the network of European book fairs, co-funded by the Creative Europe Programme of the EU.


11:30 – 12:45The Italian Market: Facts and Figures and the Greek Book Market

An overview of the Italian book market in 2022, with data on production, sales, reading, import/expert and rights, followed by a Book Market Overview of Greece, the BBPlus Market of Honour.


13.00-13.45From Measuring Reading to Achieving More and Better Reading: the Evolution of ERICS and Reading Promotion ( ALDUS UP/Creative Europe Project).

Christoph Blässi, Johannes Gutenberg University, Mainz; Kristenn Einarsson, Norwegian Publishers Association; Luis González, Germán Sánchez Ruipérez Foundation; Bruno Giancarli, Associazione Italiana Editori

In the framework of ALDUS UP, the network of European book fairs, co-funded by the Creative Europe Programme of the EU.


14.00-14.45 - A  Comparison of Global Book Data: How Five Important Markets Compare and Contrast.

Shining the spotlight on five key markets using Nielsen BookScan insights, this session will explore the leading trends for each market including the UK, Italy and Greece. The session will also highlight common shared themes across the territories as well as what differentiates them. 

Andre Breedt, Managing Director Nielsen BookData


15.00-15.45 - Tales of EUkraine: Sharing Stories.

Tales of EUkraine (TEUk) is an opportunity for European publishers to support their Ukrainian counterparts and to display their solidarity to the most vulnerable victims of the conflict by doing what they do best: publishing books. This project will bring together European and Ukrainian publishers to deliver bilingual children’s books to several communities hosting Ukrainian refugees, fostering integration and mutual understanding. TEUk has built a catalogue of Ukrainian children’s books available for publishers to acquire the rights to and publish them in bilingual editions. The project partners will purchase the part of the print run to be distributed to displaced children and organise its distribution to the Ukrainian refugee communities, whilst publishers will be invited to promote the book to their national communities. TEUk will facilitate the integration of Ukrainian children in their host countries, increase the knowledge of Ukrainian culture across the Union, and support the Ukrainian publishing sector in a time of dire need. TEUk is co-funded by the Creative Europe Programme of the European Union.


16.00-16.45AI Technology can change everything even the slow-changing publishing industry.

AI changes everything. - Even in education closely related to publishing, edtech companies are competing to launch AI services. - Then, is AI able to write full-length novels? Not yet. - The writings of authors are close to the outlier for AI, which derives the nearest average value by continuous learning - However, on the other side, AI can reverse this industry with ‘AI drawing platforms’ that change creative original sentences to imaginary paintings automatically. - In an era overflowing with the media, readers who dislike texts can more easily access the books if texts can be changed in images. - Everyone can create, talented storytellers also become bookmakers and publishers with AI. - Thus, authors well-utilizing these platforms or using words, styles, and structures optimized for AI will be in the spotlight. - In conclusion, the new era is coming with new opportunities.


17.00-17.45Digitisation and Innovation in the Greek Publishing Sector.

TUESDAY 07/03/2023

13:00-13.45 –Neil Packer: The Artist and the Folio Society.

Award winning illustrator, Neil Packer, has been working with Folio since 1994, on projects ranging from Catch 22 to Dante's The Divine Comedy. He will discuss his process and experience of working with Folio, including a sneak preview at a new project


14.00-14.30– Loyd Grossman, historian, writer and broadcaster, and BBPlus Author Ambassador, talks about his work to Richard Charkin, Mensch Publishing.


15.00-15.45 Discover New Talent in Europe: The European Prize for Literature Longlist.

Julie Belgrado, Director, European and International Booksellers Federation; Anne Bergman-Tahon, Director Federation of European Publishers.

WEDNESDAY 08/03/2022

10.00-10.50 – The Literary Translation Forum part 1: The Power of Prizes and Grants

Prizes for books in translation can have a real impact on the author career, the writer’s career, on publishing sales, on raising the profile for books in translation. Grants for translation are also very important to enable translations to happen. These two important subjects will be considered by an expert panel.

Will Forrester, International Manager, English PEN, Tom Walker, Publishing Director, Folio Society; Beatrice Masini, Director of Bompiani, Giunti Editore;


11:00-11:50 – Literary Translation Forum part 2: Scouting for Books in Translation

What do publishers want from translators who have spotted a masterpiece in another language? How can translators and publishers work closely together to bring bestselling books to the attention of readers around the world?

Porter Anderson, Publishing Perspectives; Lawrence Schimel, Translator;  Gvantsa Jobava, Intelekti Publishing; Eugenia Dubini, Publisher, NN Editore;


12.00 – 12.45 – AI ART vs Natural Human Art and its impacts on Creators and Publishing Industry

Is A.I. the Death of Art? Or is Art actually, evolving? Is A.I. the dead end for the human artistry? Or, this could be just another renaissance period; technical revolutions that will offer incredible opportunities for illustrators. We'll discuss how the creative industry will function, and look at whether this new technology will break or violate copyright law.

Nurgul Senefe, Illustrators Platform, Turkiye


13:00-13:45 - Emerging Opportunities in Audiobooks

Andrea Borgnino,  Head of Rai Play Sound Nathan Hull, Chief Strategy Officer Beat Technology; Sonia Draga, Sonia Draga Publishing Group; Michalis Kalamatis, Founder, eAnagnostis


14:00 – 14:45 - A Greener Publishing Industry: How do we Become Environmentally Neutral

Lisa Lyons, President and Publisher, Kids Can Press; Julie Belgrado, Director European and International Booksellers Federation; Tom Tivnan, The Bookseller.


15:00 – 15:45 International Jackets:The Best of the Best from Greece, Market of Honour


16:00 - 16:45Everything Everywhere All at Once: The Book as Trip

Taking Loic Boyer’s Les Images Libre, published by editions memo, as a starting point, Riccardo Falcinelli, well-known Italian book jacket designer, editorial design expert, and current member of the BRAW jury; and Steven Guarnaccia, author, illustrator and Professor Emeritus at Parsons School of Design, talk about the current tendency in publishing towards visually immersive books, including anthologies of ecstatic, often edge-to-edge imagery as well as illustrated books that recall the trippy-ness of the 1970’s. Light on text, these books take the visual language of Google Search as their lingua franca, with a nod to the mainstreaming of the psychedelic experience. This significant and exciting moment of cross-pollination and experimentation draws together the visual books across categories: children's books, graphic novels and graphic design and photographic books. 

Steven Guarnaccia, author, illustrator and professor Emeritus at Parsons School of Design; Riccardo Falcinelli, book jacket designer.


17:00 – 17:45 - How Can AI Make Publishers More Competitive? High Quality and New Media Productions, Managing Massive Resources, Personalizing Readers’ Experiences.

Adele Magnelli, International Project Manager, ETT; Sam H Minelli, Business Manager, GruppoMeta