INTERNATIONAL CONFERENCE

International Kids Licensing Days

The event is curated by BCBF and BLTF/Kids in partnership with Licensing Magazine

International Kids Licensing Days, the series of conferences on the latest trends in children's content, is back for the third year running. Spanning licensing, publishing, toys and the digital revolution, the meetings will look at new ways for retail to retain the attention of an increasingly fragmented and evolving customer base.

The first session on 23 February, was held exclusively online. This was followed by three themed days during Bologna Licensing Trade Fair/Kids: 6-7-8 March.

WHEN

On Demand

Language

English

Toys, publishing, and licensing. A necessary conversation

Toys, publishing, and entertainment are the three main pillars sustaining properties for children and young adults. Whether starting out as a book, game, digital content or toy, an IP will extend its reach developing consumer products in the other two sectors.

METAVERSE, DIGITAL EVOLUTION AND THEIR IMPACT ON THE MARKET

The session is dedicated to Metaverse and the evolution of digital content, its use by children and young people, and its increasingly appeal for the licensing sector, and more generally.

THE NEW FRONTIERS OF ENTERTAINMENT

The big players in the toy industry have moved away from their core business to content development in publishing and entertainment. Animation and publishing are increasingly intertwined, with toys also playing a part.

 

THE WORLD OF ILLUSTRATION BEYOND BOOKS

A conference dedicated to exploring how illustration can thrive outside publishing for children and young adults, by supplying its skills to quality products aimed at the same target audience.

Conference ON DEMAND 6/3

40.00 €

+ taxes if applicable

Conference ON DEMAND 7/3

40.00 €

+ taxes if applicable

ON DEMAND Webinar 23/2

20.00 €

+ taxes if applicable

ON DEMAND Conferences 6-7/3

68.00 €

+ taxes if applicable

ON DEMAND Conference 8/3

20.00 €

+ taxes if applicable



What happened in previous edition?

Following the great success of the two previous editions - last year the conference featured 40 key sector speakers, and had over 150 attendees - International Kids Licensing Days is among the most eagerly awaited and attended event at Bologna Children's Book Fair.
Bologna Licensing Trade Fair/Kids is the perfect venue for keeping abreast of what’s happening in the world of children's content, the target of the whole Bologna event.


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