International Kids Licensing Days

Toys, publishing, and entertainment are the three main pillars sustaining properties for children and young adults. Whether starting out as a book, game, digital content or toy, an IP will extend its reach developing consumer products in the other two sectors.

The session is dedicated to Metaverse and the evolution of digital content, its use by children and young people, and its increasingly appeal for the licensing sector, and more generally.

The big players in the toy industry have moved away from their core business to content development in publishing and entertainment. Animation and publishing are increasingly intertwined, with toys also playing a part.

A morning dedicated to exploring how illustration can thrive outside publishing for children and young adults, by supplying its skills to quality products aimed at the same target audience.