INTERNATIONAL CONFERENCE

Toys, publishing, and licensing. A necessary conversation

The event is curated by BCBF and BLTF/Kids in partnership with Licensing Magazine

Toys, publishing, and entertainment are the three main pillars sustaining properties for children and young adults. Whether starting out as a book, game, digital content or toy, an IP will extend its reach developing consumer products in the other two sectors.

WHEN

On Demand

Duration

3 hours

Language

English

Are you interested in participating in this event?


  • The CONFERENCE "Toys, publishing, and licensing. A necessary conversation" took place in presence during BCBF 2023; for participants access to the event registration will be possible until 31/12.
     
  • You can purchase the ON DEMAND deal (purchase available until 30/11) giving you access to the recording of the Conference until 31/12.
     
  • The CONFERENCE will only be available in english

ON DEMAND Webinar 23/2

20.00 €

+ taxes if applicable


Event description

Leading international industry players will explore this essential connection between publishing, toys and licensing, often a key feature of highly successful brands. The webinar will provide an excellent initial in-depth analysis in the run-up to the Fair, laying the basis for the themed conferences to be held in-person during the event in March.
 


In partnership with Licensing Magazine

AGENDA

HOW BOOK BASED PROPERTIES CAN SUCCEED IN THE TOY INDUSTRY

One of the major toy-industry experts will look at the latest sector trends, and the deep connection between toys and children’s publishing. (pre-recorded contribution)

Speaker:

Steve Reece, Managing Director, Kids Brand Insight, UK

 

HOW CHILDREN'S HABITS CHANGE TOY SALES AND THE APPROACH TO BOOKS

How important are publishing and toys for the children and young people of today? How much does the evolution of streaming and digital products affect the consumption of toys and books? We will discuss these topics in this panel with Brand Trends, an agency specialized in research and analytics of the latest market trends.

Speaker:

Philippe Guinaudeau, CEO, Brand Trends, France

 

ILLUSTRATION AND TOYS. THE WINNING MATCH

Illustration talents are increasingly making their art available to enrich children's toys. How and to what extent can illustration be an added value in the toy world? This panel discussion will explore this increasingly central theme in the illustrator's profession and the toy industry.

Speakers:

Susanna Iraci, Toy Designer, Bicco, Italy 
Philip Giordano, Illustrator, Italy
Delphine Badreddine, Founder and General Manager, POPPIK – Bayard Group, France

 

EUROPEAN TOY MARKET AND RETAIL TRENDS

Retail is constantly evolving, especially with the unstoppable reach of digital services since the Covid-19 pandemic. How has retail changed today? Are consumers still interested in purchasing toys? What are the current retail trends in Europe? We will try to answer these questions with the leading market research agency in this sector, NPD Group.

Speaker:

Almudena Martinez Otero, Head of Europe Toys Retail, The NPD Group, Spain

 

TOYS, ENTERTAINMENT AND PUBLISHING. BEST PRACTICES

Not only illustrations and booked-based properties but also, entertainment IPs create a virtuous connection with Toys and Publishing. In this final panel we will look at case histories of properties that have mediated through animation, book and toys, showing how all these worlds are connected.

Speakers:

Ian Schaapman, Board Member, The Mouse Mansion, The Netherlands
Marina Tsevileva, Chief Marketing Officer, Bimi Book Kids, U.S.A.

 

CLOSING REMARKS

All sessions will be moderated by Cristina Angelucci, Editor in Chief, Licensing Magazine

Speakers


FOLLOW THESE SIMPLE STEPS TO SIGN UP FOR THE EVENT

Click on “BUY NOW”. On the next screenshot, add the event you have chosen to the cart

 

Proceed to check-out, completing the payment details (personal data and payment method)

 

Activation code. On purchase completion, you will receive a confirmation mail with the activation code for the service you have purchased

Accessing the reserved area. To activate your purchase, go to the reserved Visitors’ section of the BCBF website (or register if you haven’t already done so). Insert the activation code you received by e-mail 

Participation instructions. Once you have correctly activated the service, you will receive an e-mail with instructions on how to participate in the event you have purchased 

Did you find all the information you were looking for?

If you have problems or need assistance during registration, please contact: bf@archimedia.it

You will receive a mail with the link to the ZOOM platform where the event is to be held. Test that your pc / device connects effectively with Zoom by clicking on this link: https://zoom.us/test

For an optimal experience, we suggest connecting to the ZOOM platform on a pc. But ZOOM also allows Smartphone access through its APPs or via browser connection, which does not require you to download anything. Your internet connection should be fast and stable.

Your access data are valid for the full day. If your connection fails, you can always re-enter the meeting using the Zoom you received.

If you have problems or need assistance during purchase, please contact: bf@archimedia.it

Participants will receive an Attendance Certificate. The Certificate will be available 7 days after the event, and can be downloaded from the BCBF Visitors Reserved Area on the “My purchases” page.

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