BEST PRE-SCHOOL LICENSING PROJECT
Lerner Publishing Group, in partnership with Sesame Workshop, with their SEL Publishing Program project with Sesame Street
For the very gentle and humorous way young children are helped to learn about the importance of friendship, having fun and solving conflicts.
BEST KIDS LICENSING PROJECT
Created with the McDonald's Happy Meal & The Smurfs project in partnership with Schleich
For the way these major brands raise awareness of the Sustainable Development Goals and support their implementation, from licensor through to retailer.
BEST TEEN LICENSING PROJECT
The Pokémon Company International with the retail project Pokémon x La Rinascente in synergy with La Rinascente retail group
For an excellent partner mix of a top Italian retailer, a dedicated project, innovative marketing ideas, impactful social media communication, and PR activities to create a one-of-a-kind industry Best Practice for the young target audience.
BEST RETAIL PROJECT
TF1 Licensing with the BarbaLouvre project in partnership with the Louvre Museum.
For the outstanding way books and cartoon characters have been blended with art to create a dynamic driving consumer awareness of the arts.
BEST FASHION PROJECT
Sanrio with Adidas for Hello Kitt, in partnership with Adidas
For a masterpiece created by a fashion brand and a very sensitive licensor. Two premier players working splendidly together.
BEST LICENSED PUBLISHING PROJECT
The Ludattica x Eric Carle project by WildBrain CPLG, for the brand The World of Eric Carle
For an extremely innovative, perfectly executed project combining easy learning and a quality physical product.
BEST LICENSED TOY PROJECT
Faba with Le più belle storie della Nuvola Olga written by author/illustrator Nicoletta Costa
For a charming gender-free, low-technology, aesthetically accessible mix inviting children to develop language skills and use their imagination through play.
BEST PROMOTION/LOYALTY CAMPAIGN
Jakala with the project Minions Market Mania! Sound Collection together with NBCUniversal
For an engagement program in partnership with a well-established brand and its excellent – measurable - business results.
BEST LICENSED KIOSK PRODUCT
WildBrain CPLG Hachette Bundles for Peanuts in cooperation with Hachette
Thanks to the Hachette collectibles, the humor, poetry and irony of the Peanuts comic strips by Charles M. Schulz continue to be a part of our daily lives.
SPECIAL MENTION – BEST SUSTAINABLE LICENSING PROJECT
Sanrio with Ecover X Mr Men, Little Miss, in partnership with Ecover
For the way a well-known brand has been harnessed to drive sustainability awareness and behavioral change.
BEST PROPERTY OF THE YEAR
BBC's Bluey, represented in Italy by Maurizio Distefano Licensing.
This entertaining portrayal of modern everyday family life with Bluey, has become a very successful licensing property, full of constructive, positive and funny messages.