Roberta Franceschetti has been working in children's media for the past 15 years. She co-founded Mamamò, a website that promotes media education for children, and ContentMakers, a creative studio that produces multi-platform contents for kids. A journalist and content creator, she graduated in literature and earned a Master of Arts at the Royal College of Art, London and a postgraduate specialization in digital publishing at the Politecnico di Milano. Roberta has written the books Youtuber. Manuale per aspiranti creatori, a children's guide to Youtube and videomaking, and Educare ai nuovi media. Percorsi di cittadinanza digitale per l'educazione civica. She's also co-author of the story of the animated series MeteoHeroes. She lives by the seaside in Southern Italy with her husband, her son Gabriele and two cats.