Will joined The Insights Family as Managing Director in 2021. He has worked in International Marketing at a senior level for over a decade, both for large MNEs and recently at a fast-growing digital marketing agency. With nearly 20 years’ experience in CRM, Will has built a career analysing customer data to make tactical decisions based on consumer behaviours and motivations. At The Insights Family, Will has access to a wealth of real-time survey data and will be presenting some must-know trends for those wanting to better understand and succeed in the young person’s economy.