Winner Archives

2022 WINNERS

• Category: BEST PRESCHOOL LICENSING PROJECT
• Winner: OVERALL LICENSING PLAN
• Brand: Baby Shark
• Licensor: Paramount
• Motivation: For its very creative range of products, with bright, playful and engaging designs. 

• Category: BEST KIDS LICENSING PROJECT 
• Winner: POSTE ITALIANE FOR THE POKÉMON COMPANY INTERNATIONAL
• Brand: Pokémon
• Licensor: The Pokémon Company International
• Partner: Poste Italiane
• Motivation: For the original mix of very well established brands together in a new world that valorize the property

• Category: BEST TEEN LICENSING PROJECT
• Winner: Peanuts
• Brand: Peanuts
• Licensor: WildBrain Cplg
• Motivation: For the wide range of diverse products while keeping high quality of products that teens can relate to

• Category: BEST ADULT LICENSING PROJECT
• Winner: CLEMENTONI FOR LIFE
• Brand: Life
• Licensor: Meredith
• Agent: Maurizio Distefano The Evolution of Licensing
• Partner: Clementoni
• Motivation: For its distinct design that creates branding for a challenging product with its iconic images

• Category: BEST RETAIL PROJECT
• Winner: ADOPT FOR MONSIEUR MADAME
• Brand: Mr Men Little Miss
• Licensor: Sanrio
• Partner: Adopt
• Motivation: For the very original line of products, unexpected designs, and great appeal to a broad target

• Category: BEST KIDS AND TEENS FASHION PROJECT
• Winner: IDO FOR EMOJI
• Brand: Emoji
• Licensor: The Emoji Company
• Agent: WildBrain Cplg
• Partner: IDO
• Motivaztion: For the great useage of brand assets within categories that are relevant to the brand

• Category: BEST ADULT FASHION PROJECT
• Winner: BENETTON FOR LIFE
• Brand: Life
• Licensor: Meredith
• Agent: Maurizio Distefano The Evolution of Licensing
• Partner: Benetton
• Motivation: For the well executed collection and campaign with a high quality coverage of all sector

• Category: PROPERTY OF THE YEAR
• Winner: BABY SHARK
• Brand: Baby Shark
• Licensor: Paramount
• Motivation: For the very impressive expansion across many platforms and industries to keep fresh with kids trends

• Category: BEST LICENSED PUBLISHING PROJECT
• Winner NINA & OLGA PUBLISHING PROGRAMME
• Brand: Nina & Olga
• Licensor: Enanimation
• Partner: Mondadori
• Motivation: For the publishing development with a diverse range of products and content.

• Category BEST LICENSED KIOSK PRODUCT
• Winner: WORLD OF CRAFTS
• Brand: Playmobil
• Licensor: Playmobil
• Partner: De Agostini Publishing
• Motivation: For the toy's edutainment value, with great playability potential 

• Category: BEST LICENSED PROMOTION/LOYALTY CAMPAIGN
• Winner MCDONALD’S HAPPY MEAL PROMOTION “SCHLEICH”
• Brand: Schleich Toys
• Licensor: Schleich
• Partner: Creata
• Motivation: For the way they have connected the promotion initiative back to nature and for the excellent range of products 

• Category: BEST PRESCHOOL LICENSING PROJECT
• Winner: CAPSULE COLLECTION CHICCO MIRACULOUS
• Brand: Miraculous Ladybug
• Licensor: Zag Studio
• Agent: Planeta Junior
• Partner: Artsana e Leolandia
• Motivation: For the excellent execution of the project in its entire development, from the quality of the capsule collection to the visual merchandising, from the communication plan to the promotion in the store, in addition to the high profile of the partners involved

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2020 WINNERS

• Category: BEST PRESCHOOL LICENSING PROJECT
• Winner: CAPSULE COLLECTION CHICCO MIRACULOUS
• Brand: Miraculous Ladybug
• Licensor: Zag Studio
• Agent: Planeta Junior
• Partner: Artsana e Leolandia
• Motivation: For the excellent execution of the project in its entire development, from the quality of the capsule collection to the visual merchandising, from the communication plan to the promotion in the store, in addition to the high profile of the partners involved

• Category: BEST KIDS LICENSING PROJECT FOR GIRLS
• Winner: BARBIE BY FILIPPO LATERZA FOR ORIGINAL MARINES
• Brand: Barbie
• Licensor: Mattel
• Agent: Victoria Licensing & Marketing
• Partner: Original Marines, Filippo Laterza
• Motivation: For the perfect combination of elegance, high quality and brand values. A modern, captivating and well blended project

• Category: BEST KIDS LICENSING PROJECT FOR BOYS
• Winner: NERF FOR SCARPE & SCARPE E SCARPAMONDO
• Brand: Nerf
• Licensor: Hasbro
• Partner: Easy Shoes, Scarpe & Scarpe, Scarpamondo
• Motivation: For the perfect combination of elegance, high quality and brand values. A modern, captivating and well blended project

• Category: BEST TEEN LICENSING PROGRAM
• Winner: DRAGON BALL
• Brand: Dragon Ball
• Licensor: Toei Animation
• Agent: Starbright
• Motivation: For the ability to regenerate the brand and to adapt its values ​​with the iconicity of the consumer products and collections made

• Category: BEST ADULT LICENSING PROJECT
• Winner: CIOCCOLATO ZAINI FOR BARBIE
  
• Brand: Barbie
• Licensor: Mattel
• Agent: Victoria Licensing & Marketing
• Partner: Zaini
• Motivation: For the beauty and quality of a celebratory product in the food category, for the synthesis of craftsmanship, high quality, branding, communication and integrated marketing on several levels

• Category: BEST RETAIL LICENSING PROJECT
• Winner: MTV FOR AW LAB
• Brand: MTV
• Licensor: Viacom CBS
• Partner: AW LAB
• Motivation: For its innovation in product development, brand declination and for the creation of original visual merchandising and a rich media and social campaign

• Category: BEST KIDS LICENSED FASHION PROJECT
• Winner: PINK PANTHER FOR MONNALISA
• Brand: Pink Panther
• Licensor: MGM (Metro Goldwyn Mayer)
• Agent: WildBrain CPLG
• Partner: Monnalisa
• Motivation: For the excellent performance of the capsule collection and the mix between quality, product exposure and re-interpretation of the brand

• Category: BEST ADULT LICENSED FASHION PROJECT
• Winner: LA CASA DE PAPEL FOR DIESEL
• Brand: La Casa di Carta (La Casa de Papel)
• Licensor: Netflix
• Agent: CAA - GBG
• Partner: Diesel
• Motivation: For having conceived and realized an extremely innovative, gritty project and for having kept a great consistency between the products developed, the visual merchandising, the communication and the spirit of the TV series

• Category: PROPERTY OF THE YEAR
• Winner: BING
• Brand: Bing
• Licensor: Acamar Films
• Agent: MDL (Maurizio Distefano Licensing)
• Motivation: For the complexity and extension of the licensing program, the variety and quality of the products done and the great success of the property

• Category: PROPERTY OF THE YEAR
• Special Mention: BARBIE
• Brand: Barbie
• Licensor: Mattel
• Agent: Victoria Licensing & Marketing
• Motivation: For having been able to develop innovative, original and transversal licensing projects, enhancing the value of the brand and its strength on the occasion of an important year such as its 60th anniversary

• Category: BEST KIOSK PROJECT
• Winner: DeAGOSTINI GEO RANGER
  
• Brand: Geo Ranger
• Licensor: De Agostini 
• Motivation: For having conceived and created a complex and educational product for newsstand channel, without losing the taste for adventure and maintaining an attractive tone

• Category: BEST LICENSED PUBLISHING PROJECT
• Winner: GAPCHINSKA FOR MALIA EDIZIONI
  
• Brand: Gapchinska
• Licensor: Eugenia Gapchinska 
• Agent: MDL (Maurizio Distefano Licensing)
• Partner: Malia Edizioni
• Motivation: For the beauty of the books, suitable for multiple targets, the artist's skill, together with the publisher's ability to decline the illustrations on a line of original and transversal products

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2019 WINNERS

• Category:  ADULTS
• Brand PANTONE, represented by STARBRIGHT LICENSING
• Project PANTONE BY EGAN
• Motivation: An original idea masterfully delivered. This restrained product line fits perfectly with the brand identity.

• Category:  SPECIAL AWARD RETAIL
• Brand PHOTO ARK, by NATIONAL GEOGRAPHIC
• Project PHOTO ARK BY CITY LIFE
• Motivation: For involving partners up to project execution, transforming the campaign into an extraordinary installation that brilliantly captured the essence of the National Geographic brand and triggered exceptional public participation.

• Category:  SPECIAL AWARD FASHION KIDS
• Brand MIRACULOUS, represented by PLANETA JUNIOR
• Project MIRACULOUS by GUESS
• Motivation: For the ability to combine an entertainment property and appeal to kids without resorting to stereotypes but picking up on the target’s new requirements.

• Category:  SPECIAL AWARD FASHION ADULT
• Brand RICK AND MORTY, by TURNER 
• Project RICK AND MORTY BY DIADORA
• Motivation: A top-quality product in tune with an entertainment-loving adult target that preserves the identities of both brands.

• Category: SPECIAL AWARDS PROPERTY OF THE YEAR
• Brand LOL SURPRISE, represented in 2018 by CPLG
• Motivation: Undeniably one of the most influential properties in Italy with a wide range of products thanks to the excellent work of the reference agency.

• Category: BEST PROMOTION AND LOYALTY CAMPAIGN
• Brand GERONIMO STILTON, by ATLANTYCA ENTERTAINMENT
• Project GERONIMO STILTON by CONAD
• Motivation: For involving kids, tweens and schools in an awareness-raising campaign that will trigger other impactful projects.

• Category: BEST LICENSED KIOSK PRODUCT
• Brand HATCHIES, by PEA & PROMOPLAST
• Motivation: A carefully planned, refreshingly original collectable series. Neutral Gender suits all young consumer targets.