Bologna Licensing Trade Fair / Kids

The Bologna Licensing Trade Fair/Kids (BLTF/Kids), the leading Italian and European licensing event dedicated to brands for children, teenagers and young adults, is ready for its 17th edition, in the heart of the Bologna Children's Book Fair, from 8 to 11 April 2024!  

The rich 2023 edition offered an exhibition area for all companies wishing to present their brands, products and services, consisting of stands, private rooms and a business lounge; an Event Hall, with all the audiovisual equipment needed to present the latest news and previews from exhibitors; services such as the Global Rights Exchange, a year-round digital platform that includes in-depth information on the brands present at the fair, and special initiatives with a focus on Retail and Fashion.

Among the  exhibitors at the 2023 edition there were Rights & Brands, The Pokémon Company International, Sanrio, Paramount, NBCUniversal, Mattel, Banijay Kids and Family, De Agostini, DeA Planeta Entertainment, WildBrain CPLG, Mondo TV, Rai Com, Maurizio Distefano Licensing, TF1 Licensing, Starbright, Cicaboom, Sbabam, Pea&Promoplast, Clavis Publishing, Mediatoon, Cool Things, Viacom, Ets Licensing, Ema srl, Turner, Grani & Partners, Showlab, Bonus Marketing, Dynit, IMG Italia, Mediaset, Leoni, Musgummi, and many others.

BLTF/Kids also offered the 3rd edition of the International Kids Licensing Days, the days of in-depth discussions with key international players in the sector, on the most important and topical issues related to content for children and young adults, in hybrid digital and in-person modes. With the collaboration of Licensing Magazine, three half days are now on demand.

The winners of the 6th edition of the Bologna Licensing Award, which rewards licensors/agencies, licensees and retailers at an international level, were also announced during the event. A new category has been created for 2023, Best Licensed Toy of the Year, the best toy launched in the previous year, inspired by a brand for children and teenagers.

The renowned jurors David Kleeman, Ivan Colecchia, Helena Mansell - Stopher, Susanna Iraci, Jutta C. Breyer defined the finalists’ shortlist (see Appendix), evaluating more than 160 applications from all over the world, and in particular from the European market. The products of all the finalists were exhibited throughout the fair at the BLTF/Kids Awards showcases located in the BLTF/Kids space at the Bologna Children's Book Fair - Hall 29 Mall 2.