2022 Edition: Event Programme

The 2022 event programme: award ceremonies, international conferences, talks, masterclasses, webinars, live streaming, presentations, meetings and conferences.

Monday 21 March 2022

Flagship Events
Bologna Licensing Trade Fair

21 March

10:00 AM - 05:00 PM

ENG

INTERNATIONAL KIDS LICENSING DAY: THE LATEST INTERNATIONAL TRENDS IN KIDS LICENSING

Gallery Hall 25 - 26
LICENSING CONFERENCE ROOM

Paid Event

An in-depth look at the latest trends in Kids Entertainment and Kids Licensing during a full day of meetings and talks with international sector players.

AGENDA
10 a.m. - 10.05 a.m. Welcome and Opening remarks

10.05 a.m. - 10.35 a.m. Opening Keynote Interview - From the Digital World to a Successful World Brand
How did a digital IP in no way linked to the broadcasting sector become a global licensing phenomenon, adored by children the world over? In this exclusive interview, we’ll be looking at how this extraordinary success story got off the ground, where it’s heading next, and how it has influenced, and continues to influence trends in the kids’ entertainment and licensing industry.
Interview with:
Simon Philips, Managing Director, Global Consumer Products, Moonbug Entertainment, USA
By Cristina Angelucci, Editor-in-Chief, Licensing Magazine, Italy

10.40 a.m. - 11.25 a.m. - The Digital Evolution of Licensing
Over the last few years - and especially as a result of the pandemic - brands have increasingly had to reinvent themselves, creating new opportunities in digital environments in order to target an increasingly eclectic, transmedia audience. We look at the most successful projects and their strategies with a group of expert sector professionals.
Moderator: Neal Hoskins, owner, WingedChariot, Poland
Speakers:
Joachim Knödler, Head of Licensing, Studio 100 Group, Germany
Sébastian Wehner, CEO and Founder, Wonderz, Germany
Silvia Figini, COO EMEA, India and Oceania Mr Men Worldwide, Sanrio Company Ltd., Italy

11.30 a.m. - 11.45 a.m. COFFEE BREAK

11.50 a.m. - 12.25 p.m. An Overview of European Licensing Trends
How is the licensing market evolving in the face of today’s many challenges? What are the must-follow trending topics in the eyes of sector experts? We talk to some of the most important players on the European market.
Moderator: Ben Roberts, Senior Content Strategist, License Global, UK
Speakers:
Maurizio Distefano, President and Owner, Maurizio Distefano Agency, Italy
Pau Pascual, VP Southern Europe, MENA & South Asia, WildBrain CPLG, Spain
Antonella Ceraso, International Consumer Products Director, DeAPlaneta Entertainment, Spain
12.30 p.m. – 1 p.m. The European Licensing Market in Figures
What kids and young adult brands are enjoying greatest appeal in Europe today? What the most popular brands to induce a greater propensity to buy licensed consumer goods? Together with BrandTrends and their special report compiled for this meeting, we’ll be looking at key European licensing trends.
Presentation by BrandTrends
Speaker:
Ivan Colecchia, SVP Global Development, BrandTrends, Italy

1 p.m. - 2.30 p.m. LUNCH BREAK

2.30 p.m. - 3.05 p.m. Children's Brands Enacting Real Social Change
How is the licensing industry embracing the transition to a sustainable future? In this session, we’ll be meeting licensors and manufacturers to find out how they are reducing their environmental footprint while positively impacting their Companies and promoting business growth. The session will be hosted by Products of Change, an organisation helping the licensing sector to bring about sustainable change.
Session organized in partnership with Products of Change
Moderator: Helena Mansell-Stopher, Founder & CEO, Products of Change, UK
Speakers:
Siobhan Galvin, Commercial Director of Magazines, Egmont, UK


3.10 p.m. - 3.45 p.m. Licensing & Retail
Experiential licensing can provide retailing with new ways of capturing the attention of an increasingly digital-oriented public. Living an experience rather than simply making a purchase and creating entertainment around a property than elicits an emotional response is to create a consumer and fan of a brand, not only for what that brand evokes but also for the emotions the brand experience has aroused. In this session, we’ll be looking at aspirational projects and success stories.
Moderator: Cristina Angelucci, Editor-in-chief, Licensing Magazine, Italy
Philippe Glorieux, Head of Marketing, Communications & Family Entertainment, IMPS The Smurfs, Belgium
David Tommaso, Marketing and Sales Director, Leolandia, Italy

3.45 p.m. – 4 p.m. COFFEE BREAK

4 p.m. - 4.25 p.m. Is it time to go beyond Gender in content for children and young people?
Changing social trends have made gender an increasingly topical issue in children's – and also very young children’s – content. How important is it to identify and differentiate the concept of gender in children's properties and content? Besides entertainment, how much does this also affect licensing and consumer goods? An exclusive study by The Insights Family will help us find out more.
Session organized in collaboration with The Insights Family
Speaker:
Will Pearce, Managing Director, The Insights Family, UK

4.30 p.m. – 5 p.m. Next Children’s Content challenges. Closing Keynote Interview
This closing Keynote interview will provide an overview of the latest market trends, including new content, prospects and what we should be looking out for in coming months, together with one of the main global industry key-player.
Interview with:
Mark Kingston, VP International Consumer Products - Paramount Global, UK
By Ben Roberts, Senior Content Strategist, License Global, UK

5 p.m. - 5.05 p.m. Wrap up

Panel

Simon Philips, Managing Director, Global Consumer Products, Moonbug Entertainment, USA;
Neal Hoskins, owner, WingedChariot, Polonia;
Joachim Knödler, Head of Licensing, Studio 100 Group, Germania;
Sébastian Wehner, CEO and Founder, Wonderz, Germania;
Silvia Figini, COO EMEA, India and Oceania Mr Men Worldwide, Sanrio Company Ltd., Italia;
Maurizio Distefano, president and owner, Maurizio Distefano Agency, Italia;
Pau Pascual, VP Southern Europe, MENA & South Asia, WildBrain CPLG, Spagna:
Antonella Ceraso, International Consumer Products Director, DeAPlaneta Entertainment, Spagna;
Ivan Colecchia, SVP Global Development, BrandTrends, Italia;
Helena Mansell-Stopher, Founder & CEO, Products of Change, UK;
Siobhan Galvin, Commercial Director of Magazines, Egmont, UK;
Philippe Glorieux, Head of Marketing, Communications & Family Entertainment, IMPS The Smurfs, Belgio;
David Tommaso, Marketing and Sales Director, Leolandia, Italia;
Will Pearce, Managing Director, The Insights Family, UK;
Mark Kingston, VP International Consumer Products - Paramount Global, UK;
Ben Roberts, Senior Content Strategist, License Global, UK;
Cristina Angelucci, Editor-in-Chief, Licensing Magazine, Italia

Organized by

BCBF and BLTF/Kids

In cooperation with

Licensing Magazine

With the support of

Maurizio Distefano The Evolution of Licensing

Tuesday 22 March 2022

Bologna Licensing Trade Fair

22 March

09:30 AM - 12:30 PM

ENG

NBC UNIVERSAL EVENT

Gallery Hall 25 - 26
LICENSING CONFERENCE ROOM

Private event 

Organized by

NBC Universal

Bologna Licensing Trade Fair

22 March

02:00 PM - 03:00 PM

ENG, ITA

Starbright: an overview on the Japan anime world

Gallery Hall 25 - 26
LICENSING CONFERENCE ROOM

Overview and Novelties on Manga and Anime of main success in Italy and in Europe. The major international industry key-players will attend as speakers, from companies as: Toei Animation, Starcomics, Panini Comics, Tori Animation, Crunchyroll, Mediatoon, Bandai Italia and others.

Organized by

Starbright Licensing

Bologna Licensing Trade Fair

22 March

03:00 PM - 04:00 PM

ITA

Hasbro Roadshow 2022/2023

Gallery Hall 25 - 26
LICENSING CONFERENCE ROOM

Presentazione delle novità HASBRO

Panel

Luisa Grasso, Senior Licensing Manager;
Stefano Vitali, Retail Franchise Manager;
Federica Polo, Associate Licensing Manager

Organized by

Hasbro

Bologna Licensing Trade Fair

22 March

04:00 PM - 05:00 PM

ITA

Le tendenze del post pandemia. Il Giocattolo tra licensing, sostenibilità e partnership con il Normal Trade

Gallery Hall 25 - 26
LICENSING CONFERENCE ROOM

Analisi delle attuali tendenze del Giocattolo, tra post pandemia, licensing e sostenibilità. Interverranno i protagonisti del settore e verrà fatta una presentazione sugli ultimi dati di mercato

Panel

Ivan Colecchia, SVP Global Development, BrandTrends;
Edgardo Di Meo, direttore Marketing Italia e Grecia, Spin Master;
Alessandro Bruno, Trade Marketing Manager Toys Division, Mondo

Organized by

BLTF/Kids

In cooperation with

Toy Store