59th edition
21-24 March 2022
Bologna - Italy

BCBF Events Programme

You have time until 30 September to see again our exciting events programme online who took part from 14 to 17 June: award ceremonies, international conferences, talks, masterclasses, webinars, live streaming, interviews and meetings.

The presentation sheet will indicate the link allowing you to connect to the recorded videos.

 

Scholastic Scholastic

Monday 14 June 2021

BOLOGNA LICENSING TRADE FAIR

14 June

10.00
(CEST)

30 min.

ITA

POKÉMON – 25 ANNI DEL FENOMENO

Pokémon festeggia quest’anno 25 anni con un programma licensing incredibile e di grande appeal per i suoi fans. Scopriamo le ultime novità di questo brand e cosa ha in serbo per il prossimo futuro per i suoi partners e il suo pubblico.

Moderator

Cristina Angelucci

Speakers

Romina Ialongo, Senior Licensing Manager Italia e Spagna, UK

 

Organized by
The Pokémon International Company
In cooperation with
Bologna Licensing Trade Fair
This event is no longer available
BOLOGNA LICENSING TRADE FAIR

14 June

15.00
(CEST)

30 min.

ITA,ENG

METEOHEROES: A JOURNEY ON SUSTAINABILITY FROM CONTENT TO CONSUMER

Licensing industry is incorporating sustainability into its business planning. MeteoHeroes offers companies a new take on products development driving change through a positive storytelling.
Together with our licensees we are putting the chance to learn the importance of ecology and respect for nature into everyday lives of kids. Learn how Mondo TV and MOPI-Icona Clima have taken MeteoHeroes on a sustainability journey from content to consumer. 
Moderator

Cristina Angelucci

Speakers

Valentina La Macchia, Licensing Director, Mondo TV, Italia

Organized by
Mondo TV
In cooperation with
Bologna Licensing Trade Fair

Tuesday 15 June 2021

BOLOGNA LICENSING TRADE FAIR

15 June

10.00
(CEST)

45 min.

ITA

MATTEL BRANDS: UNA CONFERMA DI SUCCESSO E NOVITÀ PER IL FUTURO

Il portfolio Mattel si rafforza e si espande anche con il rilancio di Masters of the Universe

Victoria Licensing & Marketing e Mattel presentano andamento e  novità relative a tutti Brands Mattel per l’anno 2021/22.

Moderator

Cristina Angelucci

Speakers

Eleonora Schiavoni, Managing Director, Victoria Licensing & Marketing, Italia; Claudia Lucarella, Head of Magazines and Partworks EMEAMattel; Paola Moroni, Head of Softlines/Halo and Promotions,Victoria Licensing & Marketing, Italia; Stefano Vernetti, Head of Hardlines and Food, Victoria Licensing & Marketing, Italia  

Organized by
Victoria Licensing & Martketing
In cooperation with
Bologna Licensing Trade Fair
This event is no longer available
BOLOGNA LICENSING TRADE FAIR

15 June

11.00
(CEST)

30 min.

ITA,ENG

SANRIO: THE PERFECT BALANCE BETWEEN TRADITION AND INNOVATION

The evolution of character licensing, through the success stories of Hello Kitty and Mr. Men Little Miss
 
If we think of a Japanese character par excellence, Hello Kitty, the POP icon of Sanrio, famous all over the world for more than 45 years, immediately comes to mind. The business of the Japanese multinational is based on "social communication", to foster communication, while remaining faithful to the original motto "small gift, big smile".
Sanrio offers a wide and varied portfolio, able to win generations of fans, different in age and socio-cultural background, but united by the sharing of universal values such as kindness, friendship, inclusion and the enhancement of diversity.  From the classics My Melody, Bad Badtz Maru and Kerokeroppi, to the new and irreverent Gudetama and Aggretsuko, up to the British icons Mr. Men Little Miss.
Moderator

Cristina Angelucci

Speakers

Silvia Figini, Chief Operating Officer, Sanrio – EMEA, India and Oceania, Mr Men - Worldwide 

Organized by
Sanrio
In cooperation with
Bologna Licensing Trade Fair

Wednesday 16 June 2021

BOLOGNA LICENSING TRADE FAIR

16 June

10.00
(CEST)

30 min.

ITA

ETS LICENSING, GIRL POWER E LICENSING

Focus su alcune properties femminili del portfolio di ETS Licensing, caratterizzate da personalità indipendenti, anticonformiste e coraggiose: Nefertina, Pippi Calzelunghe, Principessa Bean di Disincanto, My Talking Angela.

 
Moderator

Cristina Angelucci

Speakers

Francesco Raiano, Licensing Manager, ETS Licensing, Italia; Tiziana Barbuto, Licensing Manager, ETS Licensing, Italia

Organized by
ETS Licensing
In cooperation with
Bologna Licensing Trade Fair
BOLOGNA LICENSING TRADE FAIR

16 June

15.00
(CEST)

30 min.

ITA

MAURIZIO DISTEFANO LICENSING – IL PORTFOLIO ENTERTAINMENT

Nuove properties che stanno esplodendo nell’era digitale

Il portfolio Entertainment dell’agenzia è ricco di Cartoons: novità, contenuti e digital activations.

Moderator

Cristina Angelucci

Speakers

Maurizio Distefano, Presidente, Maurizio Distefano Licensing, Italia; Michela Marchese Patti, CEO, Maurizio Distefano Licensing, Italia

Organized by
Maurizio Distefano Licensing
In cooperation with
Bologna Licensing Trade Fair
BOLOGNA LICENSING TRADE FAIR

16 June

16.00
(CEST)

30 min.

ITA

MAURIZIO DISTEFANO LICENSING – CREATORS E FASHION BRANDS

Le nostre proposte per i target teen-agers, young adults e adults
 
Il portfolio Brand dell’agenzia si estende dai brand di life-style alla nuova categoria dei Creators, rappresentata dalle star del web di oggi.
Moderator

Cristina Angelucci

Speakers

Maurizio Distefano, Presidente, Maurizio Distefano Licensing, Italia; Michela Marchese Patti, CEO, Maurizio Distefano Licensing, Italia

Organized by
Maurizio Distefano Licensing
In cooperation with
Bologna Licensing Trade Fair

Thursday 17 June 2021

BOLOGNA LICENSING TRADE FAIR

17 June

10.00
(CEST)

30 min.

ITA

DAL LIBRO AL CARTOON: NINA & OLGA IL FUTURO SUCCESSO PRESCHOOL

L’amata Nuvola Olga oltre il libro
 
Da oltre 30 anni la Nuvola Olga è uno dei personaggi più amati dai bambini italiani e non solo. Questo autunno farà il suo debutto in televisione con una serie televisiva interamente dedicata, co-prodotta da Enanimation con Mondo TV Iberoamerica, in collaborazione con Rai Ragazzi. Ancor prima del debutto ha già accolto dei partner di prestigio e si prefigura come uno dei titoli di punta della prossima stagione. In questo incontro l’anteprima assoluta della serie tv e la presentazione del ricco programma licensing. Sarà presente anche la famosa illustratrice e autrice per bambini, Nicoletta Costa.
Moderator

Cristina Angelucci

Speakers

Federica Maggio, Produttore, Enanimation, Italia; Nicoletta Costa, Illustratrice, Italia; Cecelia Quattrini, Produttrice Rai Ragazzi, Cartoni e Serie Live Action, Italia; Enrico Racca, Direttore Editoriale Business Unit Ragazzi Gruppo Mondadori, Italia

Organized by
Enanimation
In cooperation with
Bologna Licensing Trade Fair
BOLOGNA LICENSING TRADE FAIR

17 June

11.00
(CEST)

30 min.

ITA,ENG

KIDSME, FOCUS ON ITS ANIMATION AND LICENSING STRATEGY FOR THE ITALIAN MARKET

The evolution of the Kids Content Factory of De Agostini Group
 
An overview to learn how the company works, its goals for the next 2 years and an update over the Brave Bunnies franchise.
Moderator

Cristina Angelucci

Speakers

Brenda Maffuchi, Chief of Co-Productions, Licensing & Sales Officer, KidsMe, Italia

Organized by
KidsMe
In cooperation with
Bologna Licensing Trade Fair
BOLOGNA LICENSING TRADE FAIR

17 June

15.00
(CEST)

30 min.

ITA,ENG

SPARKY & CARAMELA: A CARTOON FOR EVERYONE!

The first cartoon in the world that is inclusive and accessible to ALL 
 
Not all children could enjoy a cartoon… at least until yesterday. Deaf, blind and autistic children, hitherto marginalized and unable to enjoy this form of entertainment, can now do so. Thanks to an innovative working methodology - CARTOON ABLE - able-bodied children and children with sensory dysfunctions can for the first time wander all together with their imagination and interact with each other, learning about the existence of new forms of language without any form of discrimination.
Moderator

Cristina Angelucci

Speakers

Raffaele Bortone, Presidente, Animundi Srl, Italia; Ettore Botta, President, Space Wow Inc., Usa 

Organized by
Animundi
In cooperation with
Bologna Licensing Trade Fair