The BBPlus Market of Honour initiative is a comprehensive two-year programme providing one specific territory a unique opportunity to discuss, share and promote all elements of their publishing industry to an Italian and wider European market.
The inaugural Market of Honour, in 2023 was Greece. It has one of the highest book production rates in the world, its literary tradition spans millennia, with Homer considered one of the greatest authors of all time, and boasts two Nobel laureates in Literature; the poets Odysseas Elytis and Giorgos Seferis. A comprehensive programme was organised showcasing the vibrant publishing output, introducing Greek publishers and authors to global publishers, to do business and to ensure increased recognition of Greece’s publishing industry, talent and culture. Additionally, a lively programme of public events took place around the city of Bologna.
The Greek programme comprised:
- Market of Honour Exhibitor & Illustration Stand
- A dedicated Market of Honour Opening Ceremony
- Book jackets showcase
- Professional programme of seminars
- Cultural programme
- Speaking opportunities across the fair
- Press opportunities
- Social media
- Events outside the fair across the city of Bologna