In association with 
ANNOUNCING THE 2ND ANNUAL DUST OR MAGIC MASTERCLASS
AT THE BOLOGNA CHILDREN’S BOOK FAIR
The 2015 event again bring together the leading kids app developers for the annual deep dive on all thing digital.
We will look at design, process and the business of apps as well as an intense study of those that were selected for the Ragazzi winner. A professional panel of new voices and past masters will look at the business and state of the app going over the successes and new opportunities in this fluid space.
WHEN : Sunday, March 29, from 11:15 am – 3.45 pm
Discussions will be co-facilitated by Neal Hoskins, curator of the Bologna Children’s Book Fair Digital Café, and Warren Buckleitner, the chief judge of the BolognaRagazzi Digital Award and head of Dust and Magic.
WHERE : Bologna Fairground, Sala Concerto, Block D, Services Centre
HOW TO PARTICIPATE: Please fill and return the form by March 15, 2015
AGENDA Sunday March 29
11:00 Check in and informal greetings.
11.15 Welcome speech by BolognaFiere
11.20 Welcome and Introductions (Warren Buckleitner - Neal Hoskins)
Dust and Magic of 2015 and a closer look at the Winners and Finalists of the 2015 BolognaRagazzi Digital Award (Warren Buckleitner)
12.00 Dust and Magic Case Study: Two apps; one caterpillar - How StoryToys successfully re-engineered a beloved children’s publishing icon. Emmet O’Neil will provide a case study in the making of My Very Hungry Caterpillar.
12.45 Micro Demos: Be prepared to participate in a round of 60 second demonstrations, to show of the best features of your (or someone else’s) app.
1.15 Lunch break
1.45 State of the App 2015 Panel; moderated by Neal Hoskins
2:30 Spotlight on App Publishing Issues: What you need to know, inside tricks and localization information for Android and Google Play with Shazia Makhdumi, Global Head of Educational Apps & Games BD, Google.
3.00 Final Comments
3.30 Conclusions
3.45 Coffee break
Optional extra - 8:30 Community Dinner in Bologna (fixed price seating; advanced reservations required, set menu).