Promoted by the Bologna Children’s Book Fair this initiative rewards the best books in terms of graphic and editorial design. In 2010, along with the traditional Fiction, Non-Fiction and New Horizons categories, there will be a section called Opera Prima, devoted to the works of new authors and illustrators with the aim of acknowledging the publishers' efforts in seeking new talent. 

The BolognaRagazzi Award is one of the most prestigious recognitions in the sector because publishers submit their best productions, thus guaranteeing the exceptional quality of candidates.

The winning books enjoy broad media covered and an astonishing level of interest in the news. The presentation of the winners, who always receive a warm and enthusiastic welcome from the large audience at the Illustrator's Café, is one of the most vibrant and passionate moments within the scheduled meetings.